How Web Video Production Can Help Your Business #FreeVideo

Wednesday, September 19, 2012

How Web Video Production Can Help Your Business #FreeVideo

Photo Source: Vent2Wire: Video Productions by Vent2Wire, on Flickr">

Fortay Media is an online video production company. Customers can choose from a variety of web video services, including online presenters, training videos and corporate videos. FORTAY MEDIA and visit ARTICLE CITY



How Web Video Production Can Help Your Business

Web video production has become increasingly popular as embedding technologies and broadband internet speed gets ever better. Where your business or site warrants it, using an online web presenter can help get your message across – in tutorials and product guides, for example. And where a virtual tour is required, the web video really comes into its own.

The bottom line is, the Internet is now ready and able to support genuine multimedia presences for your company and your company website. In an age of file sharing and self broadcast, your customers and site users expect to see you making the best use of the technology at your disposal. Web video production allows you to make use of video files where they are the most appropriate way to get your message across.

In line with all website optimisation protocols, you should use a web video where a video file or moving image is genuinely the optimum way to deliver your information. Ask yourself the following question, of every part of your website: could it be understood better using another method? If the answer to that question is “no”, then a web video production can simplify your site and make its user experience much better.

Video works excellently for site guides, product descriptions and demonstrations of the services you provide. In many cases it is much easier to show a potential customer or service user something you do, in action, rather than trying to explain it with words and still images. Also, your web video satisfies the strongest of all customer urges – which is to see something they are about to buy, “in the flesh”.

The web video production on your site is ideal for making your site feel more interactive and as long as you have the rest of the page properly optimised the inclusion of a video file won’t confuse search engines. Unlike Flash menus, which look funky and do all kinds of flashy things when you scroll over them, but which prevent search engines from seeing the navigational structure of your site correctly, an embedded file can be optimised properly, even to the extent of directory submission.

The ultimate strength of the web video is in its ability to demonstrate the use and enjoyment of a product. One of the major objections to web shopping has always been the lack of knowledge about what exactly you are going to get. A photograph of an item you have never seen before never does it the same justice as a video showing you what it is and how it works.

Your web video production can bring your site to life, bring your products to life, and get your information across more clearly. Used properly, it makes your site user’s experience better.

Video Reviews Saves Advertising Money

Friday, February 17, 2012

Video Reviews Saves Advertising Money

Photo Source: "Techy Stuff...Video Reviews and Product Images! by DrSCooperPhD, on Flickr">

Author Resource: Dom Donaldson is a technology expert. Find out more about Video Reviews and how they can help keep you informed about the latest technology at Pocket Lint. Article provided by - Published-Articles.com




When it comes to getting a product noticed, it is essential to get news of its release out to the public. Traditionally, newspaper and radio advertising and magazine reviews have formed the platform by which to do this. However, in the onslaught of the iPod generation, video reviews are becoming a favored way to get manufacturers messages across and actually demonstrate the latest products on offer. With every person between the ages of five and eighty five glued to a media player or computer, it makes sense to use this technology to reach the target market and advertise the full potential of a product.

The majority of people are choosing to do their shopping online, ditching the hustle and bustle of the high street for a finger walk across a keyboard. The only reason consumers are popping into town is to have a look at what is available to help them make the right online purchase. In light of this, some clever folks have decided that being able to offer video reviews of products online will encourage more people to make a purchase while surfing the net.

If you are choosing to shop online, it makes sense to try out different products online, especially if you are considering investing in a fair bit of cash, and the format of a video review works well for technologies that have multiple functions such as mobile phones and media players. Take the latest offering from Toshiba for example, the TG01. This is a mobile phone/media player hybrid that has more functions than the Fox and Pheasant. Looking at an ad in a glossy mag and reading the spec list wouldn't be good enough to make you purchase it instantly, and a television ad would simply be too short to show all the things it can do. The alternative before video reviews would be going into town, finding a shop that stocks it, waiting in a queue for an hour before being offered an uncharged handset to hold.

Thanks to the new way of advertising, we can see everything this product does, how the menu system works, what the display looks like, how to answer a call and create a text message. This almost works like a mini manual and could well be the way forward for setting up gadgets and gizmo's in the future. Technology is not as simple as it used to be, and setting up a TV, telephone or MP3 player practically requires a degree in astrophysics. Having a video review to guide a user through the applications and set ups would actually improve sales.

In a recent survey, it was discovered that up to sixty five per cent of mobile phone users didn't use applications other than text, call and cameras on their phones because the set up was too complicated and because of this would not buy another smart phone to avoid wasting money. Through video reviews, a consumer can be taken through the set ups step by step. Unlike regular advertising, which has to be engaging to entice the consumer to invest in the product, video reviews serve a purpose. They function as an info-mercial.

Video reviews are aimed at people who are on the point of purchase and want to know more about a product, so expensive advertising tricks are not necessary. The people that are using these reviews are also an already targeted market, so the sales pitch can be toned down and the focus can be on product information. So rather than being a mode of advertising, the reviews offer a service that is informative, useful and could help boost the sales of new technology.

ABOUT THE AUTHOR: A freelance writer who meticulously structured and maintained blogs just for you:A LIFE SO FAR AWAYand my other blog:OFW: THIS IS MY LIFE AND STORY Thank you for your valuable time. Follow my business & writings and you'll find what life's meant to be.